Case Study: Design Workflow

The Client

One of UK's leading apparel brands

The Case

As a result of tighter deadlines imposed by customers, the development time for each style was being greatly reduced each season. The key designers were so pre-occupied with time-consuming day-to-day tasks that they were losing time instead of focusing on their core competency of leading edge product design and development. The department was also falling short on the skills required to achieve the necessary standards of specification. This in turn lead to poor sizing and inaccurate salesman samples.

The WWA Solution

By introducing additional technical resources into the design team and implementing formal fitting sessions accurate garment fits were obtained. This, coupled with improvements in the way that technical sketches were prepared, freed up the design team's time permitting additional weeks each season for new product development. This, in turn allowed more concepts to be generated, more ideas explored, and a higher standard of design to be achieved.